Agrauction – Revolutionizing Agri-Commerce
Role: UX/UI Designer
Scope: Research · Product Strategy · UX/UI Design · Prototype
Platform: Mobile App & Web Dashboard
Overview:
Agrauction is a digital platform that bridges the gap between farmers and buyers by enabling real-time auctioning of agricultural produce. Designed to empower rural sellers with transparent pricing and instant market access, Agrauction transforms the traditional mandi system into a digital, user-friendly experience.
​
The Challenge:
Many small-scale farmers struggle with middlemen, unfair pricing, and limited access to buyers. The goal was to create a platform that allows farmers to list their produce, participate in live auctions, and receive payments seamlessly — all through an interface that is easy to use, even for first-time digital users.
​
My Contribution:
​
-
Conducted user interviews with farmers and local traders to understand pain points
-
Created simplified user flows for low-tech-savvy users
-
Designed an intuitive auction experience that mimics offline behaviors
-
Developed a clean, responsive UI with regional language support
-
Collaborated with developers to implement a scalable design system
​​
Impact:
​
-
Reduced manual auction time by 60%
-
Improved price transparency for over 1,500 farmers in the pilot region
-
Increased platform adoption through a user-first, language-inclusive design
​
Tools Used: Figma · Notion · Adobe Illustrator · Miro
Design System
UI
